The Alps are a natural border that stands between 8 countries, a harsh and extreme environment even amongst those tough enough to cross it or settle there.

For centuries hostile natural conditions compelled most people to avoid this geological relief and wrathful winters forced even the natives into dormancy. Nowadays winter in the Alps is the most profitable season of all, with tourists flooding in.

Advertising and sparkling aesthetics have mockingly led to the annihilation of the Alps cultural identity. The Alps new look reflects the desire to stoop glaciers to mass tourism’s lows, with a little help by the climate change in dulling its edges.

YES TO ALL captures this new and delusive spectacle where pieces of cities, cars, engines, concrete, cables, sculpted bodies, slender gracious ski suits, bizarre contemporary fashions and innovations melt into the rarer and rarer traditional alpine habitat. The New All-Inclusive Mountain: a fierce empress seduced by the temptations of urban society.

Mattia Micheli / Nicolò Panzeri